How could an international business reach a US audience?

How could an international business reach a US audience?

As a business grows, it may look to expand its markets, and one of the largest markets to target is the US. Cracking the US market can be a daunting prospect, but for businesses, the opportunities are rich. In February 2015, exports to the US earned British businesses £3.2 billion. The US buys a wide range of products from the UK, including gluten-free foods and ancient Egyptian art. Some of the companies that have managed to crack the American market are Brompton Bikes and Topshop.   The US market is a notoriously difficult one to crack, and even some big British names such as Tesco have foundered when they tried. One way of reaching an American audience is to use the internet. The internet gives businesses the chance to reach out to customers across the world.   You can generate business in the US by using social media, blogs and apps. Before starting an online campaign, you need to be clear about what you are selling and which audience you want to target. Using social media successfully means more than just simply putting a few messages on an online website. Customers want to be engaged, and therefore you need to keep your social media content up to date. You should sign up for social media accounts on Facebook, YouTube, and LinkedIn. Facebook will allow you to create your own business page, while LinkedIn can be used to connect with other businesses in the same industry that may be able to help you with ideas. However, to be successful on social media, you need to invest time, and this can...
‘Swiss Army Knife’ travel jacket raises $9.19M instead of $20G

‘Swiss Army Knife’ travel jacket raises $9.19M instead of $20G

Published September 04, 2015 FoxNews.com Facebook268 Twitter225 livefyre0 Email Print This multi-functional jacket has 15 coveted features for people on the go. (BauBax) In July, we told you about a jacket that’s getting a lot of buzz in the travel world. Dubbed the “Swiss Army Knife” jacket, it was created by Hiral Sanghavi, a 29-year-old Kellogg School of Management MBA student. The jacket’s 15 features include things like a built-in inflatable neck pillow, eye mask and a special phone-charger pocket. Sanghavi said that he started a Kickstarer campaign with the goal of raising $20,000. This week, the funding period ended and he’s reaped a lot more than that–$9.19 million to be exact, making the jacket the site’s most funded clothing project to date. He told CNN that the idea for the jacket came from his wife, who is a designer living on the West Coast. Sanghavi was constantly traveling from Chicago to visit her and needed a way to keep track of all his gear. “It’s a long flight and I’d forget to take my neck pillow and buy a new one at the airport,” he told CNN. Sanghavi has now put his MBA on hold to concentrate on his San Francisco–based company Baubax that will soon start selling four different styles of the jacket. Nearly 45,000 backers have ordered 70,000 jackets priced between $89 and $120 that Sanghavi plans to ship in November. Interested?  Here’s what it’s got: – Neck pillow — Eye mask — Earphone holders — Drink pocket — Phone pocket — Zipper pocket with telescoping pen/stylus — Microfiber cloth — Passport pocket — Sunglasses pocket — Blanket...