How could an international business reach a US audience?

How could an international business reach a US audience?

As a business grows, it may look to expand its markets, and one of the largest markets to target is the US. Cracking the US market can be a daunting prospect, but for businesses, the opportunities are rich. In February 2015, exports to the US earned British businesses £3.2 billion. The US buys a wide range of products from the UK, including gluten-free foods and ancient Egyptian art. Some of the companies that have managed to crack the American market are Brompton Bikes and Topshop.   The US market is a notoriously difficult one to crack, and even some big British names such as Tesco have foundered when they tried. One way of reaching an American audience is to use the internet. The internet gives businesses the chance to reach out to customers across the world.   You can generate business in the US by using social media, blogs and apps. Before starting an online campaign, you need to be clear about what you are selling and which audience you want to target. Using social media successfully means more than just simply putting a few messages on an online website. Customers want to be engaged, and therefore you need to keep your social media content up to date. You should sign up for social media accounts on Facebook, YouTube, and LinkedIn. Facebook will allow you to create your own business page, while LinkedIn can be used to connect with other businesses in the same industry that may be able to help you with ideas. However, to be successful on social media, you need to invest time, and this can...

What Is PageRank and How Do I Use It?

PageRank Explained By Marziah Karch Ads: Google Rank Seo Rank Checker Google PPC Google Chromecast Google ADS Peter Cade/Photodisc/Getty Images Ads Web Site Firewallwww.barracuda.comComplete Website Protection from Barracuda. Request Eval Unit Today! Free Backlink Checkerseospyglass.comCheck all backlinks of any website. Find free high PR links. Try free. List Your Business Onlinewww.yext.com/GoogleList your business everywhere. Enter business address to start now Top Related Searches Larry Page And Sergey Brin Google Founders Sergey Brin Keyword Density Web Surfers Larry Page Ads Stronger Customer Appzoho.com/CRM-ApplicationRelationships w/ Zoho CRM. Start w/ 3 Users Free! Free Publicity for Youhelpareporter.comJournalists Need Your Story. Sign Up Today! PageRank is what Google uses to determine the importance of a web page. It’s one of many factors used to determine which pages appear in search results.  The History of PageRank PageRank was developed by Google founders Larry Page and Sergey Brin at Stanford. At the time that Page and Brin met, search engines typically linked to pages that had the highest keyword density, which meant people could game the system by repeating the same phrase over and over to attract higher search page results. PageRank is patented by Stanford, and the name PageRank likely comes from Larry Page.   What Does PageRank Measure? PageRank measure’s a web page’s importance. Page and Brin’s theory is that the most important pages on the Internet are the pages with the most links leading to them. PageRank thinks of links as votes, where a page linking to another page is casting a vote. This makes sense, because people do tend to link to relevant content, and pages with more links to them are usually better resources than pages...

How to pick a profitable domain name for your online store

There is a lot to consider when choosing a domain name for your store. Domain names should be fairly short, relevant to what you sell, easy to remember and easy to say. Customers must be able to easily find your store and pass it along by word of mouth. In addition to coming up with the name itself, you need to think about things like the top-level domain and whether a potential typo will hurt your business. So we’ve put together a list of dos and don’ts to help you commit to the right name. A warning before we begin: if you’ve had a certain domain for awhile, think twice before changing it. It’s already got a lot of search engine mojo going for it, and even with redirects you’ll lose some authority. If you’re starting from scratch, make sure you pick a name you can stick with for a decent amount of time so you can build and keep your authority. Domain name dos 1. If you are building a brand, use the name of your business or product. For example, Pet Paint is the name of a business and a product plus petpaint.com is a shareable and memorable domain. But if that name isn’t available, or if your goal is to rank on a specific search term, you might have to get a little more creative. 2. If search is your priority, build a domain name off keywords. These days it’s nearly impossible to get a general domain name, like cars.com. But customers who are planning to buy something will usually search with more specific terms. A domain that specifies what you are...

4 Smart Tips For Choosing a Good Domain Name

By Chad Brooks, BusinessNewsDaily contributor Published April 11, 2014 FOXBusiness Picking the right domain name is an important step in developing a new business. Choose the right one and you could end up a household name. Choose the wrong one and your business could end up fizzling fast. With more than 250 million registered domain names, it more important than ever to choose one that stands out from the crowd, said Kellie Peterson, chief strategy officer for domain services, hosting and support provider Directnic. “For businesses of all sizes, choosing the right domain name can feel as challenging as coming up with a company name, but it doesn’t have to be [so difficult],” Peterson said. To help you in the process, she offers four tips for picking the perfect domain name: Use correct spelling: This might come as a surprise when you think of the immense success companies like Flickr and Tumblr have enjoyed, but those are exceptions. After seeing Flickr’s success, many startups followed suit by rushing to register domain names with dropped letters. But it’s no coincidence that you haven’t heard from any of those companies. Going the trendy route makes it difficult to convey the true spelling of your domain orally, and people tend to go directly to the correctly spelled site by habit. What if the correctly spelled version of the name you want is unavailable? You can use a new top-level domain (TLD), the part of the website after the “dot,” and still have the domain you wanted. Choose something like .guru or .photography instead of .com. Shorter is better: There’s a reason why three-...

Ecommerce Basics: 10 questions to ask when creating an online store

  BY KIM LACHANCE SHANDROW | Yesterday| Post Comment |   Image credit: alleywatch.com If your company sells goods in a brick-and-mortar store but not online, you could be missing out on an incredible revenue-generating opportunity. U.S. online retail sales grew 12.6 percent to $176.2 billion in 2010, and they’re expected to reach $278.9 billion by 2015, according to Cambridge, Mass.-based technology and market research company Forrester Research. Is your business ready to reap some of those online sales? Launching an online store can be challenging for small businesses, which are often short on time, budget and staff. But ecommerce vendors can help you make designing and maintaining an online store relatively simple and affordable. Here are 10 important questions to ask when creating your company’s first online store: 1. How do I start building my online store?  If you can’t afford to hire someone to build a custom online store, don’t worry. There are plenty of ecommerce vendors that can help you create one quickly. “They can take the hassle and headache of hard coding, hosting and doing maintenance on a server of your own out of the online store equation,” says Julian Barkat, director of ecommerce and online marketing at Eggs to Apples, a Philadelphia digital marketing agency. Such companies as Bigcommerce, Shopify, Goodsie, Jumpseller and Volusion let you design the overall look, feel and functionality of your online store. They also let you do things such as upload your product catalog, set up customer shopping carts, securely accept payments and handle order fulfillment. These services securely host your online store on their own servers. You can link to your online store from your company’s main website. Ecommerce services such as...

Tips for spotting a fraud transaction

by Ralph Smith Many years ago, before I was a technologist, I worked for a bank in their credit card division. Yes it was all the fun you can imagine, but it was educational. In fact the first year I was an online merchant that experience saved me over $5,000 on a fraudulent transaction. I was selling some high end pool cues for an associate of mine and had a buyer in Japan who wanted all of them. After the payment came through via Paypal there were a few warning signs that made me uncomfortable. I called Paypal and after they approved the release of the shipment I sent it. As it turned out it was fraud and because Paypal had authorized shipping, they paid the charge. So rule number 1 is if the transaction makes you nervous, don’t do it, even if the money is tempting. In addition to rule number 1 each selling venue has it’s particular quirks. The following is a short overview by selling channel of tips and warning signs. Amazon – fraud is not really a problem for the merchant on Amazon because if they authorize the shipment then they are guaranteeing the payment. However, here are a few tips to avoid losing a chargeback or A to Z claim. Always make sure you have a tracking number with delivery confirmation for each shipment Be sure that you complete the listing description and that it is thorough and accurate If you are brave enough to sell used merchandise, make sure the condition note is thorough and accurate (buyers do not always read them thoroughly). Amazon buyers tend...