How could an international business reach a US audience?

How could an international business reach a US audience?

As a business grows, it may look to expand its markets, and one of the largest markets to target is the US. Cracking the US market can be a daunting prospect, but for businesses, the opportunities are rich. In February 2015, exports to the US earned British businesses £3.2 billion. The US buys a wide range of products from the UK, including gluten-free foods and ancient Egyptian art. Some of the companies that have managed to crack the American market are Brompton Bikes and Topshop.   The US market is a notoriously difficult one to crack, and even some big British names such as Tesco have foundered when they tried. One way of reaching an American audience is to use the internet. The internet gives businesses the chance to reach out to customers across the world.   You can generate business in the US by using social media, blogs and apps. Before starting an online campaign, you need to be clear about what you are selling and which audience you want to target. Using social media successfully means more than just simply putting a few messages on an online website. Customers want to be engaged, and therefore you need to keep your social media content up to date. You should sign up for social media accounts on Facebook, YouTube, and LinkedIn. Facebook will allow you to create your own business page, while LinkedIn can be used to connect with other businesses in the same industry that may be able to help you with ideas. However, to be successful on social media, you need to invest time, and this can...
‘Swiss Army Knife’ travel jacket raises $9.19M instead of $20G

‘Swiss Army Knife’ travel jacket raises $9.19M instead of $20G

Published September 04, 2015 FoxNews.com Facebook268 Twitter225 livefyre0 Email Print This multi-functional jacket has 15 coveted features for people on the go. (BauBax) In July, we told you about a jacket that’s getting a lot of buzz in the travel world. Dubbed the “Swiss Army Knife” jacket, it was created by Hiral Sanghavi, a 29-year-old Kellogg School of Management MBA student. The jacket’s 15 features include things like a built-in inflatable neck pillow, eye mask and a special phone-charger pocket. Sanghavi said that he started a Kickstarer campaign with the goal of raising $20,000. This week, the funding period ended and he’s reaped a lot more than that–$9.19 million to be exact, making the jacket the site’s most funded clothing project to date. He told CNN that the idea for the jacket came from his wife, who is a designer living on the West Coast. Sanghavi was constantly traveling from Chicago to visit her and needed a way to keep track of all his gear. “It’s a long flight and I’d forget to take my neck pillow and buy a new one at the airport,” he told CNN. Sanghavi has now put his MBA on hold to concentrate on his San Francisco–based company Baubax that will soon start selling four different styles of the jacket. Nearly 45,000 backers have ordered 70,000 jackets priced between $89 and $120 that Sanghavi plans to ship in November. Interested?  Here’s what it’s got: – Neck pillow — Eye mask — Earphone holders — Drink pocket — Phone pocket — Zipper pocket with telescoping pen/stylus — Microfiber cloth — Passport pocket — Sunglasses pocket — Blanket...

What Is PageRank and How Do I Use It?

PageRank Explained By Marziah Karch Ads: Google Rank Seo Rank Checker Google PPC Google Chromecast Google ADS Peter Cade/Photodisc/Getty Images Ads Web Site Firewallwww.barracuda.comComplete Website Protection from Barracuda. Request Eval Unit Today! Free Backlink Checkerseospyglass.comCheck all backlinks of any website. Find free high PR links. Try free. List Your Business Onlinewww.yext.com/GoogleList your business everywhere. Enter business address to start now Top Related Searches Larry Page And Sergey Brin Google Founders Sergey Brin Keyword Density Web Surfers Larry Page Ads Stronger Customer Appzoho.com/CRM-ApplicationRelationships w/ Zoho CRM. Start w/ 3 Users Free! Free Publicity for Youhelpareporter.comJournalists Need Your Story. Sign Up Today! PageRank is what Google uses to determine the importance of a web page. It’s one of many factors used to determine which pages appear in search results.  The History of PageRank PageRank was developed by Google founders Larry Page and Sergey Brin at Stanford. At the time that Page and Brin met, search engines typically linked to pages that had the highest keyword density, which meant people could game the system by repeating the same phrase over and over to attract higher search page results. PageRank is patented by Stanford, and the name PageRank likely comes from Larry Page.   What Does PageRank Measure? PageRank measure’s a web page’s importance. Page and Brin’s theory is that the most important pages on the Internet are the pages with the most links leading to them. PageRank thinks of links as votes, where a page linking to another page is casting a vote. This makes sense, because people do tend to link to relevant content, and pages with more links to them are usually better resources than pages...

How to pick a profitable domain name for your online store

There is a lot to consider when choosing a domain name for your store. Domain names should be fairly short, relevant to what you sell, easy to remember and easy to say. Customers must be able to easily find your store and pass it along by word of mouth. In addition to coming up with the name itself, you need to think about things like the top-level domain and whether a potential typo will hurt your business. So we’ve put together a list of dos and don’ts to help you commit to the right name. A warning before we begin: if you’ve had a certain domain for awhile, think twice before changing it. It’s already got a lot of search engine mojo going for it, and even with redirects you’ll lose some authority. If you’re starting from scratch, make sure you pick a name you can stick with for a decent amount of time so you can build and keep your authority. Domain name dos 1. If you are building a brand, use the name of your business or product. For example, Pet Paint is the name of a business and a product plus petpaint.com is a shareable and memorable domain. But if that name isn’t available, or if your goal is to rank on a specific search term, you might have to get a little more creative. 2. If search is your priority, build a domain name off keywords. These days it’s nearly impossible to get a general domain name, like cars.com. But customers who are planning to buy something will usually search with more specific terms. A domain that specifies what you are...

What you need to know about the Heartbleed bug

Published April 10, 2014 FoxNews.com Facebook158 Twitter53 Gplus0 Millions of passwords, credit card numbers and other personal information may be at risk as a result of a major breakdown in Internet security revealed earlier this week, called the “Heartbleed” bug. The damage caused by the bug is currently unknown. But the security hole exists on a vast number of the Internet’s Web servers and went undetected for more than two years. While it’s conceivable that the flaw was never discovered by hackers, it’s nearly impossible to tell. There isn’t much that people can do to protect themselves until the affected websites implement a fix. Here are answers to some common questions about Heartbleed and how you can protect yourself: Q: What is Heartbleed and why is it a big deal? A: Heartbleed affects the encryption technology designed to protect online accounts for email, instant messaging and e-commerce. It was discovered by a team of researchers from the Finnish security firm Codenomicon, along with a Google Inc. researcher who was working separately. It’s unclear whether any information has been stolen as a result of Heartbleed, but security experts are particularly worried about the bug because it went undetected for more than two years. Q: How does it work? A: Heartbleed creates an opening in SSL/TLS, an encryption technology marked by the small, closed padlock and “https:” on Web browsers to show that traffic is secure. The flaw makes it possible to snoop on Internet traffic even if the padlock is closed. Interlopers can also grab the keys for deciphering encrypted data without the website owners knowing the theft occurred. The problem affects...