4 Smart Tips For Choosing a Good Domain Name

By Chad Brooks, BusinessNewsDaily contributor Published April 11, 2014 FOXBusiness Picking the right domain name is an important step in developing a new business. Choose the right one and you could end up a household name. Choose the wrong one and your business could end up fizzling fast. With more than 250 million registered domain names, it more important than ever to choose one that stands out from the crowd, said Kellie Peterson, chief strategy officer for domain services, hosting and support provider Directnic. “For businesses of all sizes, choosing the right domain name can feel as challenging as coming up with a company name, but it doesn’t have to be [so difficult],” Peterson said. To help you in the process, she offers four tips for picking the perfect domain name: Use correct spelling: This might come as a surprise when you think of the immense success companies like Flickr and Tumblr have enjoyed, but those are exceptions. After seeing Flickr’s success, many startups followed suit by rushing to register domain names with dropped letters. But it’s no coincidence that you haven’t heard from any of those companies. Going the trendy route makes it difficult to convey the true spelling of your domain orally, and people tend to go directly to the correctly spelled site by habit. What if the correctly spelled version of the name you want is unavailable? You can use a new top-level domain (TLD), the part of the website after the “dot,” and still have the domain you wanted. Choose something like .guru or .photography instead of .com. Shorter is better: There’s a reason why three-...

Ecommerce Basics: 10 questions to ask when creating an online store

  BY KIM LACHANCE SHANDROW | Yesterday| Post Comment |   Image credit: alleywatch.com If your company sells goods in a brick-and-mortar store but not online, you could be missing out on an incredible revenue-generating opportunity. U.S. online retail sales grew 12.6 percent to $176.2 billion in 2010, and they’re expected to reach $278.9 billion by 2015, according to Cambridge, Mass.-based technology and market research company Forrester Research. Is your business ready to reap some of those online sales? Launching an online store can be challenging for small businesses, which are often short on time, budget and staff. But ecommerce vendors can help you make designing and maintaining an online store relatively simple and affordable. Here are 10 important questions to ask when creating your company’s first online store: 1. How do I start building my online store?  If you can’t afford to hire someone to build a custom online store, don’t worry. There are plenty of ecommerce vendors that can help you create one quickly. “They can take the hassle and headache of hard coding, hosting and doing maintenance on a server of your own out of the online store equation,” says Julian Barkat, director of ecommerce and online marketing at Eggs to Apples, a Philadelphia digital marketing agency. Such companies as Bigcommerce, Shopify, Goodsie, Jumpseller and Volusion let you design the overall look, feel and functionality of your online store. They also let you do things such as upload your product catalog, set up customer shopping carts, securely accept payments and handle order fulfillment. These services securely host your online store on their own servers. You can link to your online store from your company’s main website. Ecommerce services such as...

Tips for spotting a fraud transaction

by Ralph Smith Many years ago, before I was a technologist, I worked for a bank in their credit card division. Yes it was all the fun you can imagine, but it was educational. In fact the first year I was an online merchant that experience saved me over $5,000 on a fraudulent transaction. I was selling some high end pool cues for an associate of mine and had a buyer in Japan who wanted all of them. After the payment came through via Paypal there were a few warning signs that made me uncomfortable. I called Paypal and after they approved the release of the shipment I sent it. As it turned out it was fraud and because Paypal had authorized shipping, they paid the charge. So rule number 1 is if the transaction makes you nervous, don’t do it, even if the money is tempting. In addition to rule number 1 each selling venue has it’s particular quirks. The following is a short overview by selling channel of tips and warning signs. Amazon – fraud is not really a problem for the merchant on Amazon because if they authorize the shipment then they are guaranteeing the payment. However, here are a few tips to avoid losing a chargeback or A to Z claim. Always make sure you have a tracking number with delivery confirmation for each shipment Be sure that you complete the listing description and that it is thorough and accurate If you are brave enough to sell used merchandise, make sure the condition note is thorough and accurate (buyers do not always read them thoroughly). Amazon buyers tend...